Creativity, personal expression, and limitless experimentation have always been at the core of the beauty world.
Recently, games have also adopted that very spirit, providing an engaging mix of makeup artistry, fashion, and personal style through gameplay. They are trendy, soothing, and oftentimes, surprisingly profound experiences that attract both teenagers and adults.
Here, we take a look at some of the top makeup games of the present day, highlighting those that feel up to date, diverse, and creative, and demonstrating the natural synergy between gaming and beauty culture.
Project Makeover
One of the most popular beauty games on the planet is Project Makeover, and no wonder! This game brilliantly combines makeup, hairstyling, fashion, and interior design into a single, very enjoyable experience.
As a player, you help characters radically change their appearances and their lives by choosing their makeup, hairstyles, clothes, and even their home’s decoration.
One of the outstanding features of Project Makeover is its depiction of beauty as a source of power. Every makeover is a story, and the stylistic choices mean something; they are not random.
The puzzle parts, which let you get new makeup and fashion items, are a nice touch, making the game enjoyable and not taxing.
This game appeals quite a bit to adults, as it offers creative expression through an artistically designed interface while also providing a clear progression path for players.
It is not just about putting on lipstick or blush. It is about figuring out the entire look and seeing each character literally and figuratively light up with confidence after their transformation. It is a unique mobile game focused on lifestyle and beauty, and thus it would be a perfect fit for a modern beauty-oriented website.
Makeup Stylist

Makeup Stylist: Beauty Salon is a beauty salon game that has become very popular and well-known among gamers in Australia, making it a perfect choice for connecting gaming beauty with local trends. The game is designed so the player acts as a makeup artist, preparing clients for fashion photo shoots, red carpet events, and social media campaigns.
The casual gaming sector in Australia is slowly but surely growing, especially on mobile platforms, where lifestyle and beauty genre games are performing extraordinarily well.
Certain players are particularly fond of playing these games in their spare time, just as others might scroll through lifestyle content or watch movies on entertainment platforms.
In this light, beauty games suit digital entertainment choices well, for instance, next to streaming platforms or even an aussie online casino, where the combination of relaxation and visual appeal makes up part of the experience.
Both creativity and accuracy are essential to the makeup stylist game. Players are made to feel like actual makeup artists because the game highlights factors such as skin tone, facial features, and style preferences.
Covet Fashion
Covet Fashion is still primarily a fashion game, but its makeup section deserves special mention. The makeup looks players can unlock and wear are very realistic, as they are actual collaborations with professional brands.
These looks are neither exaggerated nor cartoonish. They follow real world beauty trends, covering everything from naturally glowy talents to full on dramatic evening makeup.
Since Covet Fashion reflects real fashion culture, it attracts an adult audience. The competitive styling challenges remind us of editorial work, where makeup, clothing, and theme alignment are the most important elements.
A lot of players value the educational aspects of the game, including color harmony, face shape balance, and trend awareness.
Beauty enthusiasts who love editorial aesthetics and are willing to experiment with makeup looks that they can later do in real life would find this game very appropriate. It is so much fashion and gaming inspiration combined that it is one of the most high profile makeup adjacent games to be found.
The Sims 4
Even though The Sims 4 is not designed as a makeup game, its character creation features are probably the most extensive beauty customization systems in the gaming industry.
The players are allowed to change the face shape, skin attributes, makeup look, and overall style without the boundaries being visible to them.
Besides that, the open ended creativity is what actually attracts The Sims 4 beauty fanatics the most. Makeup does not have to be related to objectives or scores. It is solely a means of personal expression.
Many treat the game as a virtual painting, where they can try on different styles, test bold makeup ideas, or even recreate real life trends.